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Case study · Live venture

Careers with Mary 

A career acceleration community helping professionals land remote, global and high impact roles. 70 or more job placements in Fortune 500 companies and growth from zero to 12,000 TikTok followers in three months.

Careers with Mary interface

Careers with Mary, community and coaching home.

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Generated 5 million naira in profit with no paid advertising, through organic storytelling and community building.

Grew TikTok from zero to 12,000 followers in three months by posting daily and running content experiments.

Supported 70 or more professionals into interviews and roles at Fortune 500 companies.

Built with Lovable, Claude, ChatGPT.

The people

Early career African professionals targeting global remote roles, and mid career switchers rebranding for international opportunities.

What I heard

Interviewed 40 or more community members to isolate the top rejection reasons, then rebuilt the curriculum around those gaps.

The journey

Follow short form content, join the free community, opt into a coaching cohort or template pack, then land interviews with a repeatable application system.

How I validated it

Ran three paid coaching pilots before productising, and only scaled the playbook once the placement rate became repeatable.

What I prioritised

Prioritised the assets that unlocked interviews, such as resume tear downs and mock interviews, over passive content.

Where AI does the work

Prompts for resume rewriting against job descriptions, interview simulation with role specific rubrics, and content ideation from live community questions.

How success was measured

Job placements, interview to offer rate, follower growth, community engagement rate and cohort completion.

The results

70 or more Fortune 500 placements, zero to 12,000 TikTok followers in three months, and 5 million naira profit with no paid acquisition.