Product growth · Compliance · Community-led Marketing · Responsible AI

I'm a lawyer who builds and scales trusted products.

I built and scaled products to 70,000+ users across 140+ cities through organic growth, customer insight and solutions shaped around unmet needs.

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Available to work in EMEA and US business hours · Open to relocation

Portrait of Mary-Esther Anele
Mary-Esther Anele. Available across EMEA and US business hours.

Companies I have worked with

Inclusively RemoteDigitaleyDriveWorkbrookKPMGCareers with MaryAfriSplash RemotelyDeloitteUCA CaribbeanInclusively RemoteDigitaleyDriveWorkbrookKPMGCareers with MaryAfriSplash RemotelyDeloitteUCA Caribbean
Users grown from zero to one
Cities reached
Community members
Paid subscribers
Naira spent on paid marketing
Workforce strategy engagement
01
About

I work at the intersection of product, law and responsible technology.

If I would describe myself without a title, I would say that I am a young African passionate about using technology to solve human centered problems.

With a title, I would say I am a product manager and a lawyer. I build products, I grow them, and I use legal thinking to make sure the people who use them are protected along the way.

Read the full story
02
Projects I have Built

Selected works I have taken from idea to launch

Built from user insight, data and unmet needs.

Inclusively Remote interface

Inclusively Remote, the platform homepage.

Live venture

Inclusively Remote

Visit

A remote work platform connecting underrepresented talent in Africa to global opportunities, used by professionals across 140 or more cities and featured in 15 or more publications.

Read case study
Pass My TCF interface

Pass My TCF, the learner dashboard.

Product

Pass My TCF

Visit

A learning platform helping people master French and pass the TCF exam with guided, AI assisted practice.

Read case study
See all projects
03
Experience

Where I have made impact

Selected roles and the outcomes behind them.

Inclusively Remote

January 2023 to present
Product Manager, Growth and Monetization

Own the roadmap and end-to-end delivery for a global remote-work platform serving more than 15,000 weekly users and generating more than 3 million monthly visits.

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Digitaley Drive

December 2024 to June 2026
Product Manager, Growth and Customer Experience

Managed end-to-end product improvements for an EdTech platform serving more than 10,000 learners, reducing repeat complaints by 25 percent.

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Afrisplash Remotely

October 2022 to September 2023
Talent and Community Manager

Grew community engagement and onboarded more than 1,000 professionals across EMEA, translating member feedback into improvements for the talent pipeline and member experience.

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See all experience
04
Community case study

Community is my growth engine

Two ventures. Zero paid marketing. Community shaped the product and powered growth.

Community-led product growth

Inclusively Remote

I grew a remote work platform from zero to more than 70,000 users and a community of more than 100,000 across 140 or more cities, with nothing spent on paid marketing. The community was the growth engine: members answered surveys, shaped the roadmap, referred their friends and became the first paying subscribers.

Users from zero
Community members
Spent on paid marketing
Read the full story
Community-led education business

Careers with Mary

I built a career education community of more than 18,000 professionals across Instagram, TikTok and LinkedIn, and turned it into a profitable business with no paid distribution. Teaching first was the strategy: people who got results for free became the customers, the case studies and the loudest advocates.

Audience across platforms
Job placements
Profit, no paid ads
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05
Testimonials

What my employers say

Mary-Esther is the embodiment of professionalism. Collaborating with her across the globe has impacted our startup with her insights, organizational skills, proactiveness and personality. Her time management is impeccably transparent and I foresee great things from her!
Kristofferson Kunes · Founder at Jobcheckup
06 · Contact

Get in touch

If you are building an AI product or working in HR technology or education technology and would like to chat, feel free to reach out.

Available to work in EMEA and US business hours · Open to relocation