Work

Projects I have built.

Products, platforms and the thinking behind them. Each one includes the case study: the journey, the people, the experiments and the growth.

Inclusively Remote, the platform homepage.

Live venture

Inclusively Remote

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A remote work platform connecting underrepresented talent in Africa to global opportunities, used by professionals across 140 or more cities and featured in 15 or more publications.

Built and scaled a digital employment platform serving a community of 70,000 or more professionals across multiple jurisdictions.
Synthesised feedback from 500 or more customers into the roadmap for job discovery, onboarding and premium features.
Grew recurring subscription revenue past 5,000 dollars per quarter through onboarding and pricing experiments.

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User journey: Discover the platform through search or referral, browse vetted roles by region and function, subscribe for weekly curated jobs, then apply with a tailored application kit.
Personas: Underrepresented African talent seeking global remote roles, and inclusive employers hiring across borders.
Customer interviews: Ran 30 or more interviews with job seekers and 10 or more with inclusive hiring recruiters to map the friction between talent and vetted remote opportunities.
AI prompts: Language model prompts classify listings by inclusivity signals, tag roles by function and seniority, and draft weekly newsletter briefs from the vetted queue.
Success metrics: Monthly visitors, paid subscriber conversion, newsletter open and click rate, curated jobs per week and community sentiment.
Product validation: Validated demand with a manual newsletter before automating, and only invested in platform features after reaching 500 paid subscribers organically.
Feature prioritisation: Scored features against subscriber retention and applications per user, and delayed employer dashboards until the talent side loop was compounding.
Growth strategy: Grew to 17,000 or more monthly visitors, 1,000 or more paid subscribers and a community of 70,000 through search, ecosystem partnerships and 15 or more media features.

Watch · Why I built Inclusively Remote

Built with WordPress, Cloudflare, HTML, CSS.

Featured in 15 or more media outlets, see Media and Publications

Careers with Mary, community and coaching home.

Live venture

Careers with Mary

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A career acceleration community helping professionals land remote, global and high impact roles. 70 or more job placements in Fortune 500 companies and growth from zero to 12,000 TikTok followers in three months.

Generated 5 million naira in profit with no paid advertising, through organic storytelling and community building.
Grew TikTok from zero to 12,000 followers in three months by posting daily and running content experiments.
Supported 70 or more professionals into interviews and roles at Fortune 500 companies.

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User journey: Follow short form content, join the free community, opt into a coaching cohort or template pack, then land interviews with a repeatable application system.
Personas: Early career African professionals targeting global remote roles, and mid career switchers rebranding for international opportunities.
Customer interviews: Interviewed 40 or more community members to isolate the top rejection reasons, then rebuilt the curriculum around those gaps.
AI prompts: Prompts for resume rewriting against job descriptions, interview simulation with role specific rubrics, and content ideation from live community questions.
Success metrics: Job placements, interview to offer rate, follower growth, community engagement rate and cohort completion.
Product validation: Ran three paid coaching pilots before productising, and only scaled the playbook once the placement rate became repeatable.
Feature prioritisation: Prioritised the assets that unlocked interviews, such as resume tear downs and mock interviews, over passive content.
Growth strategy: 70 or more Fortune 500 placements, zero to 12,000 TikTok followers in three months, and 5 million naira profit with no paid acquisition.

Built with Lovable, Claude, ChatGPT.

Pass My TCF, the learner dashboard.

Product

Pass My TCF

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A learning platform helping people master French and pass the TCF exam with guided, AI assisted practice.

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User journey: Sign up, take a diagnostic, receive a personalised study plan across the four TCF skills, practise with feedback, then track readiness against exam constraints.
Personas: Francophone track migrants and students preparing for TCF Canada or TCF ANF within a six to twelve week window on a tight budget.
Customer interviews: Interviewed 15 or more past candidates to map where they lost points and which resources wasted their money.
AI prompts: Prompt chains score writing and speaking against the TCF rubric and give targeted remediation, presented as guidance rather than official results.
Success metrics: Diagnostic to active user conversion, weekly practice sessions per user, score improvement between mock exams and pass rate.
Product validation: Validated with a manual cohort where writing samples were scored by hand before building the automated grader.
Feature prioritisation: Shipped speaking and writing first because candidates lose the most points there, with reading and listening once the grader was stable.
Growth strategy: First version live with early candidates self pacing their preparation, with a growth loop planned around pass rate testimonials and referrals.

Built with Lovable, Claude, ChatGPT.

LinkedIn Boost, the drafting workspace.

Prototype

LinkedIn Boost

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An agentic writing assistant that drafts LinkedIn content in the operator's own voice, with a human review step before anything is published.

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User journey: Connect voice samples and goals, generate a week of drafts, review and edit in one pass, then schedule or publish with performance feedback looped back.
Personas: Solo founders, operators and consultants who know the platform drives pipeline but cannot sustain a daily posting cadence.
Customer interviews: Interviewed 12 operators to understand exactly where their content workflow breaks: ideation, drafting or the courage to publish.
AI prompts: An agentic prompt chain learns voice from prior posts, applies proven hook frameworks and iterates drafts against engagement heuristics.
Success metrics: Posts published per week, time to publish, engagement lift against baseline and inbound conversations attributed to the platform.
Product validation: Manually ghostwrote for five operators to codify what worked before automating the workflow.
Feature prioritisation: Prioritised voice matching and human review over scheduling and analytics, so nothing is published without the author approving it.
Growth strategy: Compresses a two hour content session into a ten minute review and publish loop, with referrals from active operators as the growth loop.

Built with Lovable, Claude, ChatGPT.

Toolkit

Tools I work with

ClaudeLovableReplitChatGPTGeminiPerplexityJiraNotionAirtableZendeskGoogle AnalyticsSQLExcelWordPressShopifyCanvaNotebookLMCursorLegoraSquarespaceWestLaw