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Case study · Free career tool

Redirection 

A streak-based job search tracker that reframes every rejection as a redirection: log 10 applications a day, fill the wall and get a Rejection Wrapped at year end.

Redirection interface

Redirection, the Road to 1,000 rejections tracker inside Careers with Mary.

Visit Redirection

Turns rejection into visible progress with a 1,000-application goal, daily targets and streaks.

Logs jobs, internships, fellowships, scholarships and grants with outcomes in seconds.

Stores everything on the device with no sign-up or personal details collected.

Built with Gamification, Local-first storage, No sign-up.

The people

Job seekers worn down by rejection who need momentum and a reason to keep applying.

What I heard

Built from the most common message in the Careers with Mary community: candidates stopping after a run of rejections.

The journey

Set a goal, log applications quickly, mark outcomes as waiting, redirected, yes or ghosted, keep a streak and collect a Rejection Wrapped summary.

How I validated it

Tested the rejection-reframing message with the community before building the tracker.

What I prioritised

Prioritised fast logging and privacy before accounts, sharing or integrations.

Where AI does the work

No AI needed here. The value is behavioural design: goals, streaks and reframing.

How success was measured

Daily active loggers, streak length, applications logged per user and return visits.

The results

Rejection Wrapped is designed to be shared, turning each user's year into a referral loop.